To build successful marketing campaigns that yield results, it's crucial to deeply understand one thing: how people search for solutions to their problems. From research through physical documents to ...

Traditional marketing doesn’t work like it used to for the IT sector. Channel enablement programs are struggling to maintain the same results they did ten years ago when deal registration programmes ...

Thorough research is the key to winning enterprise tech clients. Understanding decision-makers, pain points and risks helps ...

While the foodservice tech arms race continues to heat up, particularly around buzzy topics like automation and generative AI, digital marketing remains an area of opportunity for tech vendors, as ...

Co-Founder of The Abbi Agency, a full-service agency focused on creative, digital and PR in travel and tourism, tech, and public affairs. While tech companies look for means to weather this economic ...

Reaching tech-savvy audiences is no walk in the park. These people live and breathe technology, and they’re quick to spot anything that feels outdated or irrelevant. They don’t want generic ads or ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Lisa is a liveryman of The Worshipful Company of Marketors. Before joining Odgers Berndtson where she leads the Media & Entertainment Practice, Lisa spent over twenty years working in Technology, ...

Predicting the next big thing in communication technologies isn’t always the key to success. It is more often the way in which technology is used that is important in fact, new digital tools are only ...

Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...

As we enter the golden age of AI and automation, where can restaurant operators put these nascent tools to good use? Whether it’s a quick-service restaurant “hiring” AI to take orders in the ...