Traditional marketing doesn’t work like it used to for the IT sector. Channel enablement programs are struggling to maintain the same results they did ten years ago when deal registration programmes ...

Thorough research is the key to winning enterprise tech clients. Understanding decision-makers, pain points and risks helps ...

To build successful marketing campaigns that yield results, it's crucial to deeply understand one thing: how people search for solutions to their problems. From research through physical documents to ...

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

While the foodservice tech arms race continues to heat up, particularly around buzzy topics like automation and generative AI, digital marketing remains an area of opportunity for tech vendors, as ...

Without an effective inbound marketing strategy, it is almost impossible to stand out from the crowd. This guide from 93x will show you how technology companies can leverage inbound marketing to reach ...

Reaching tech-savvy audiences is no walk in the park. These people live and breathe technology, and they’re quick to spot anything that feels outdated or irrelevant. They don’t want generic ads or ...

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

Predicting the next big thing in communication technologies isn’t always the key to success. It is more often the way in which technology is used that is important in fact, new digital tools are only ...

Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...