Thorough research is the key to winning enterprise tech clients. Understanding decision-makers, pain points and risks helps ...

The fourth edition of the MarTechAI Summit & Awards is set to take place on December 10 in New Delhi in the presence of the ...

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see ...

The UAE-based digital marketing firm unveils the expansion of its data-driven solutions to clients across Europe, Asia, and ...

Chief marketing officer, Alexandra Morehouse, shares how the health system utilizes technology in its at-scale, consumer-first marketing strategy. Consumers know what they want. And if you listen, ...

The amount of data we create each day is astronomical. According to the World Economic Forum, the digital universe will likely reach 44 zettabytes in 2020. That is 40 times more bytes than there are ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

Privacy is the number one most important technology, topic, or space for marketing in 2022, according to almost 500 CMOs and other marketing leaders. Also significant ...

Leap delivers expert marketing and analytics services, helping clients drive ticket sales, expand fan engagement, and maximize revenue across every platform. As a leader in global technology solutions ...

In 2022, the ongoing global pandemic has continued to accelerate the uptake of digital and cloud technology in every business function, with marketing certainly being no exception. Of course, ...

What brands do you think of first in marketing technology categories? Tell us! Take Marketing Land’s brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The ...

Bravo to anyone brave enough to make marketing predictions during the unpredictable days and months of the last few years. Let's see how they did. Our executive team recently met for lunch in ...