Logos are an integral part of American sports. It is a great aspect of the whole fan experience. Defending your teams—or criticizing rival organizations. There is, however, more than meets the ...

At first glance, it seems like a marketing stunt that’s backfired. Criticized as a “gimmicky campaign” that has “confused consumers,” the Yahoo campaign appears to be a pale imitation of Google’s Logo ...

What’s in a logo? Every team is defined by the logo on the front of their jersey, not the name on the back. The name on the back changes from year to year. The logo on the front, for the most part, ...

The Super Bowl logos are iconic, dating back to when the game was just getting started. Here are the top 30 ever created, starting with a classic contest. 30. Super Bowl III There are reasons to both ...

Carrie was a managing editor at CNET focused on breaking and trending news. She'd been reporting and editing for more than a decade, including at the National Journal and Current TV. Yahoo introduced ...

It's always fun when graphic designers apply their skills to imaginative reworkings of the NHL's 30 logos. There's so much material there, and when you combine it with a little skill and creativity, ...

With all of the relocation and rebranding happening in the NFL, it feels like it's been a while since we've had an NBA team introduce a new primary logo. The teams are all mostly the same and their ...

Logo means word, and the first one wasn't for Bass Ale. It was a lot more arcane than that; ask a theologian to explain John 1:1. Whether they are “The Word,” or an image, brand logos are visual ...