Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.

Campaign’s take: OpenAI’s first integrated India campaign for ChatGPT plays straight into the country’s favourite brief: ...

Maurice Lévy opened his address at Publicis Groupe’s 100th birthday party in Paris with a quip that he had received strict instructions from his successor, Arthur Sadoun, not to speak for too long and ...

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On November 21, 2025, India rolled out four new Labour Codes, replacing 29 existing central labour laws. This consolidation marks a landmark shift in the country’s employment framework. It aims to ...

South Asia Digital Innovation Agency of the Year Winner DC Group Ltd South Asia Media Agency of the Year No Winner No Award ...

Omnicom has unveiled the most sweeping restructuring of a global advertising group in decades. The creative portfolio stands collapsed into three networks—BBDO, TBWA and McCann—while three storied ...

Within the healthcare professional and consumer advertising agencies, Omnicom has merged Patients & Purpose, TBWA\WorldHealth ...

Visually, the mirror device works because it externalises the internal monologue of millions of urban Indians. It’s ...

When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome is: fragmented messaging, poor ...

The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and ...

Australia’s imminent under-16 social media ban, which takes effect on December 10, has drawn global attention. What happens ...