Brand strategy is an often overlooked area of design. We don't often talk about the nitty gritty of a brand strategist's work, because, let's be honest, we're all too easily distracted by the hottest ...

To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...

Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

Find out more about Brand positioning as the foundation of marketing and communication strategy, don't miss it.

In today’s market, many companies are looking to tighten up their brand or even create a new brand to fit the changing environment. Your brand is your identity, so what steps should you take? Creating ...

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Modern programmatic platforms feature various capabilities aimed at maximizing brand safety. However, apart from analyzing ...

Leaders define goals, launch products, reorganize teams—and then ask communications to package those decisions. But communications leaders are meaning-makers, and communications can help shape ...

Marriott has introduced St. Regis Estates, a new extension of the St. Regis brand centered on heritage-rich, estate-style ...

Should brand bidding be part of your PPC strategy? This post covers the for, against, and everything in between to help you decide. Paid search advertising has many arms. Marketers spend years ...