Brand strategy is an often overlooked area of design. We don't often talk about the nitty gritty of a brand strategist's work, because, let's be honest, we're all too easily distracted by the hottest ...

To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...

Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

Company A talks a good game about diversity, equity and inclusion—even targeting advertising to specific demographic groups that portray Company A as a virtuous supporter of their communities. But in ...

Find out more about Brand positioning as the foundation of marketing and communication strategy, don't miss it.

Modern programmatic platforms feature various capabilities aimed at maximizing brand safety. However, apart from analyzing ...

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Leaders define goals, launch products, reorganize teams—and then ask communications to package those decisions. But communications leaders are meaning-makers, and communications can help shape ...