Use free online tools to avoid legal pitfalls when choosing a business name. Proper name due diligence includes trademark searches, state-level registrations and domain name checks. Even if your first ...

Learn how to come up with a catchy and memorable business name with this easy guide. From brainstorming tips to availability checks, find the perfect name for your brand. Choosing the perfect name for ...

Having a relevant domain name greatly increases the business’s credibility, boosts SEO and makes it super easy for potential customers to find the business. Stop treating your domain like an ...

I’ve been a professional “namer” for 15 years. (Yes, it’s a real job.) Through my work, I’ve helped dozens of businesses — from startups to the Fortune 100 — find the best names for their companies, ...

Your company embodies the culture you've carefully cultivated over years of early mornings and late nights. But now it faces its greatest existential threat. As acquisition offers arrive with ...

I'm a business setup expert with thousands of clients across the U.S., and one of my least favorite parts of the job is telling a new entrepreneur that the great name she's selected for her business ...