Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs think Google ranks websites how Googlers understand it. The disparity is so ...

You’ve probably seen it, the same competitors keep appearing above you in local Google searches. They’re getting more clicks, ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

El Paso reported the lowest search interest, with just 19 searches per 100,000 residents. The study shows that Las Vegas ...

For years, Search Engine Optimization (SEO) was straightforward: invest in keyword research, build links, focus on content optimization, and eventually rise through the search engine rankings. But the ...

Google’s John Mueller answered a question about a situation where multiple pages were ranking for the same search queries. Mueller affirmed the importance of reducing unnecessary duplication but also ...

Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity that limits each channel’s full potential. This ...

As AI-generated content proliferates, Google is stepping up its game by updating its policies and refining its algorithms to combat spammy content. For digital marketers and communication specialists, ...