Google announced a bunch of Google Ads updates to app based advertising, where you want to push people to your apps. The goal with these updates is to drive people back into your mobile app and ...

The Google Ads app now gives you more context about campaign insights, such as explanations for performance fluctuations. If you make a change to your bid and budget strategy, for example, the app ...

Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Google has added a few new features to the Google Ads mobile app. The new features work on both the iOS and Android app and include that you can see more explanations with Performance Insights, review ...

Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. Now, Google Ads’ app campaigns allow you to target people with an affinity for ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Advertising in app stores is the norm, but Google is now testing surfacing apps directly in Play Store search. Update 11/14: Google tells us this is an “organic discovery feature” and apps that appear ...