The Under Armour logo has found a happy home on Badger jerseys in the last 10 years, and now it will stay there for another ...
The University of Wisconsin-Madison and Under Armour announced a 10-year extension of its current partnership, which started ...
An announced 10-year extension makes Under Armour one of the longest-standing partners in Wisconsin Badger history ...
John Blackwell and Nolan Winter describe the process of designing the Badgers’ 2025-26 ‘By the Players’ uniforms with Under ...
Under Armour and Wisconsin have 10 more years together and fans are vocally upset about it.