Google Ads will make it easier to complete the business operations verification. Google will add "a step-by-step guide to complete business operations verification, clarify reasons for failing ...

Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version. Saquib Syed who ...

Advertisers looking to optimize their performance have long used A/B testing to improve their ads. It’s well understood how this is done with expanded text ads (ETAs). But recently, Google has ...

One time I decided that I needed to take my own advice and so I launched a paid search campaign, targeting (I thought) event planners who were looking to hire business speakers like me to speak at ...

Getting bombarded with ads for things you just browsed can be frustrating, especially if you’re sharing your phone or planning a surprise. Here’s how to reduce ad personalization on Google, Facebook, ...