Former Fox Sports executive Dan Donnelly has joined audience measurement firm VideoAmp as head of sports strategy, tasked with accelerating growth for its sports practice and enhancing its measurement ...

La Liga has had some famous and some infamous marketing campaigns over the years, but few have been quite as strange as the one sweeping the internet in Spain. A Russian TV advert for Spanish football ...

Bonneville International is uniting its sports coverage across five major markets under the Bonneville Sports Network.

For four years between 2012 and 2016, Robert Sacre was a member of the Los Angeles Lakers. After being drafted with the 60th and final pick of the 2012 NBA Draft, the former Gonzaga center spent the ...

As much of ad sales milestone as 2024 was for Amazon’s Prime Video, 2025 figures to be even bigger thanks to the addition of the NBA and more WNBA games to the slate. “This is a pivotal year for us,” ...

Amazon wants to convince advertisers to take a bigger swing at its sports offerings. With the streaming and e-commerce giant set to take over a significant package of NBA rights this fall, moves are ...

Fanatics hired Jeremi Gorman, the veteran ad exec who led Netflix’s foray into advertising, to lead the sports merchandise and media company’s new advertising division. Gorman has been appointed ...

YouTube is the 800-pound gorilla crashing TV's annual upfronts sales extravaganza. TV companies like Disney and Paramount will try to reclaim the spotlight with tech and sports. But ad buyers want ...