Michael Jordan shares candid thoughts on today’s logo-first era, explaining why true branding only comes from the work put in ...

What happened to NBA logos? Once upon a time, the graphic design of the league reflected the zeitgeist of the era, a window into the culture intertwined with the Association at any given time in the ...

The look of the NBA Finals basketball court is being reconsidered, and we could have the fans to thank. At Game 2 last Friday, the Indiana Pacers and Oklahoma City Thunder played on the Thunder’s home ...

NBA legend Michael Jordan didn't hold back on young players looking to create their own logo or start their own brand.

Adidas is known for its athlete collaborations, often marking the occasion with a new logo, but impressing sports fans and design critics alike is no mean feat. Jalen 'J-Dub' Williams is certainly not ...

The Portland Trail Blazers' official social media account has responded to an amazing team logo redesign. Hilarious social media handle @nba_paint, intended to look like retro Microsoft Paint, created ...

Despite being one of the greatest point guards to ever play the game of basketball, be considered one of the godfathers of the NBA, and literally being named the logo of the league, Jerry West is one ...

More than 1.5 million people have signed an online petition seeking to have the late Kobe Bryant be the new logo for the National Basketball Association. "With the untimely and unexpected passing of ...

The last time the Larry O'Brien Trophy was painted onto the floor during the NBA Finals was in 2009. Chris Graythen / Getty Images The NBA is bringing some visual pomp and circumstance back to its ...

The NBA will consider returning Larry O'Brien Trophy decals to the court for the 2026 NBA Finals, commissioner Adam Silver told reporters on Friday. Silver told reporters he "hadn't thought all that ...