Yeah. LeBron James has a new Nike commercial in which he is kind of desaturated but there's a really shiny crown in his hands. In slow motion, he puts the crown on his head, and then he looks at the ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

Los Angeles Lakers forward LeBron James (23) reacts during the first half in game five of first round for the 2025 NBA Playoffs at Crypto.com Arena. / Gary A. Vasquez-Imagn Images On the day Kobe ...

Many feel like LeBron James was trying too hard in his latest ad for Nike. On Monday, the apparel giant Nike announced the release of the Los Angeles Lakers star James’ latest signature sneaker for ...

LeBron James and Nike have a special relationship, and one that's lasted from before he even entered the league. The story of how James chose to sign with the massive shoe brand is the stuff of NBA ...

Jason Whitlock was among the first to slam LeBron James' latest Nike ad. The video, which first aired on Monday, was produced to promote the upcoming release of the Nike LeBron XXIII signature shoe.

LeBron James is less than two months away from doing something that no player in the history of the NBA has ever done before. He is about to suit up for his 23rd season — his eighth with the Los ...

The Los Angeles Lakers star LeBron James has been in the spotlight throughout this offseason. After the disappointing early playoff exit, the speculations about James’ future started. Later, reports ...

Nike has long been one of the biggest brands in all of sports, having sponsorships with legends such as Michael Jordan, Kobe Bryant, Serena Williams, Tiger Woods and Cristiano Ronaldo. That’s not to ...

Across decades and brands, these campaigns trace how basketball greatness passes from one generation to the next. Check out ...

Nike has been responsible for some of the most revolutionary footwear designs in history. From the iconic Air Force 1 — spotted on everyone from Jay-Z to your local barista — to Air Jordans, first ...

LeBron James has built one of the most lucrative business profiles in sports. Since entering the NBA as the No. 1 pick in 2003, he parlayed on-court success into long-term commercial partnerships, ...