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Creating a unique business name is one of the most exciting parts of starting a new business. This name is a key feature of your brand, and it's smart to protect it with a registered trademark. A ...

What's in a name? For businesses, everything. A third of family firms use their surname in their business name. Smart move or missed opportunity? It depends. A well-chosen name boosts recognition and ...

I'm a business setup expert with thousands of clients across the U.S., and one of my least favorite parts of the job is telling a new entrepreneur that the great name she's selected for her business ...