Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the ...

Artificial intelligence-written articles and copy have been around for several years now, but GPT-3 promises to take AI-produced copy to the next level. GPT-3 is Open AI’s powerful autoregressive ...

You’ve crafted the perfect digital ad. The targeting is precise, the creative pops, and the copy speaks directly to what your potential clients are looking for. But the moment they click through, they ...

Google announced at their event yesterday that they are opening up a beta within Google AdWords to let your search ads lead to landing pages powered by AMP. Google said "we're launching a new AdWords ...

Opinions expressed by Entrepreneur contributors are their own. Assuming you’re not a hands-on graphic designer, you have three good options when it comes to creating Google Display Ads and landing ...

Google now lets you automatically add screenshots of landing pages in Demand Gen campaigns. This new feature is designed to boost engagement. Who benefits: The catch. The landing page screenshot ...

Google announced on Twitter yesterday that they have added "two changes to make it easier to specify landing page parameters." Specifically (1) Final URL Suffix is now available in Google Ads and (2) ...

See the expanded landing pages associated with each of your landing pages Identify which of your pages could provide a better experience on mobile devices Check a page’s mobile-friendliness or, if the ...

Google is adding two new predefined landing page reports to the Report Editor. These include the landing pages report and expanded landing pages report. Both reports have been accessible in the ...

Google made several major search announcements Tuesday at its Marketing Next 2017 event. The first brings the speed of Accelerated Mobile Pages project to search and display advertising, and the ...