The Direct Marketing Association on Feb. 25 adopted guidelines for appending e-mail addresses to consumer records. For members, the guidelines must be adhered to as a condition of membership, as ...

Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...

(Direct Newsline)—Three leading advertising trade groups, including the Direct Marketing Association, have agreed on guidelines for use of e-mail. Designed to improve the standing of legitimate ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...

Drowning in your e-mail in-box? So is everyone else. Watch out, though--your company may be one of the culprits. Last year, business users received more e-mail messages than phone calls, voice-mail ...

Opinions expressed by Entrepreneur contributors are their own. Direct mail can be an incredibly powerful marketing tool. It can also be a black hole into which you pour money without a return on your ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

The Direct Marketing Association Inc. (DMA), which represents about 5,000 direct marketers, released a set of guidelines this week for sending online commercial solicitations, better known to ...

Typical Cost: $300 to $6,000 per mailing depending on your location, how many pieces you send, printing and postage costs, and whether you choose an individual piece or are included in a group effort ...