Effective strategies matter: From building relationships on shared values to empowering customer service teams, offering ...

Consistency is at the heart of successful businesses that place customer satisfaction as a priority. Consumers expect a consistent experience across all brand interactions, whether online, in-store or ...

Switching costs are zero. Expectations are high. Learn the strategies that stop churn and keep customers engaged for the long ...

There is no customer strategy without human connections. Your business relationships with customers are vital to near-term success and future growth. Despite this, we often see companies (including ...

Senior executives continue to make significant investments in customer relationship management (CRM) systems, as they face their most pressing management challenge – improving customer loyalty and ...

No matter what kind of business you run, a huge part of your business’ success ties back to your customer service strategy; according to a 2017 Microsoft report, more than half of consumers have ...

For all companies, such shifts underscore the need to attract, retain, and build loyalty with customers. Yet in the 2020 Achieving Customer Amazement survey, U.S. companies across a variety of ...

It’s time to roll up your sleeves and reshape the ecommerce customer experience with these seven ecommerce customer experience strategies. Collaborating with a branding and content design agency can ...

Interest has steadily grown in customer experience (CX) as a competitive differentiator. As a result, companies have invested significant time and energy in crafting and executing on customer ...

Most senior marketers say that customer strategy is not equally owned by Marketing and Sales in their organization, according to recent research from the CMO Council and KPMG. The report was based on ...

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A friend told me the other day about an ad he saw on Facebook. In it, young people clad in an activewear company’s bikinis and shirts are seen frolicking on Rio’s crowded Ipanema Beach. “Unique vision ...